German Minister of Interior - patronat of the congress


The 6th German Congress for Sports Economics and Management is taking place under the patronage of the Federal Minister of the Interior, Dr. Wolfgang Schaeuble. To the organizer`s belief the most important German politician for sport affairs motivates all scientists, athletes and media representatives to keep on focusing on sports by taking over the patronage.



Sport, Media and Communication


The German Congress for Sports Economics and Management is regarded to be one of the worlds leading sport management congresses and provides scientists and practitioners with a great opportunity for presenting and discussing relevant research as well as networking.

Congress organiser is the Institute of Sport Economics and Management of the German Sport University Cologne (Deutsche Sporthochschule Köln). With approximately 900 students the institute is the largest of its kind in Europe.

The following aspects are dealt with in particular:

  • theoretical approaches in media economics and communication management in sport,
  • findings of empirical studies about economic and management problems arising at the intersection of sport, media and communication,
  • current communication challenges within, with and about the sport industry experienced from the point of view of practitioners (clubs, associations/federations, organisers, media, advertising agencies etc.),
  • practical models and concepts in communication management of various sport organizations and media companies.

Additionally to the above mentioned topics presentations on related research in sport economics and sport management are also welcome.