The 7th German Conference for Sport Economics and Management remains on the road to success. There are many signs made by experts which allude to a national as well as international well acknowledged event concerning the conference topic “Brand Management in Sport”.
The patronage of this conference will be held “with great pleasure” by the Federal Minister of the Interior, Dr. Thomas de Maizière. The German Society for Scientific Research (DFG) allocates financial support in order to primarily encourage internationally renowned scientists to come to Cologne. Similarly, the German Federal Institute of Sport Science (Bundesinstitut für Sportwissenschaft) certifies the German Conference for Sport Economics and Management and considers it as highly significant for sport science, as well as eligible. Thereby, the conference can demonstrate a second seal of approval after the DFG.
A seal of quality for scientific conferences is the willingness of experts, to submit a technical paper. The „Call-For-Papers“-procedure was met by domestic as well as by international scientists with 53 submitted abstracts. The large number also expresses the strong will to present oneself in person within a discussion round at the German Sport University Cologne. Merely 18 abstracts could be accepted for the conference. The scientific committee determined the accepted presentation within the “Full-Blind-Review”- procedure, in which the submitted abstracts were anonymously judged by the experts. Therefore, merely the quality of content was in the foreground. By the decision of Prof. Dr. Christoph Breuer, Dr. Martin-Peter Büch, Prof. Dr. Heinz-Dieter Horch and Prof. Dr. Herbert Woratschek, nine German as well as nine English contributions were accepted. These encompass amongst others „The value of sport events – Measurement, consequences of audience-oriented brand value” (Daniela Schäfer, Isabel Schmidt/Schwitzerland), „True passion – The influence of the fan identity on sponsoring effects“ (Torsten Schlesinger/Switzerland), „The brand image of professional sport club brands- an analysis especially regarding the brand personality “ (Michael Schade, University of Bremen), „The Institutionalization of Olympic Brand Protection“ (Dana Ellis/Canada) and „The Effect of professional football club´s legal structure of sponsoring revenues“ (Helmut Dietl/Switzerland).
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