09:30 a.m.-05:30 p.m.
International student program: Theoretical and practical introduction to the topic "Brand Management in Sport" (number of participants is limited to 100)
09:30-10:15 a.m.:
Introduction by H.-D. Horch (German Sport University)
01:00-02:30 p.m.:
N. Graney (Northumbria University, UK): Sport as a contribution to destination branding
03:00-04:00 p.m.
S. Ludwig (Deloitte & Touche): Workshop "Best practice of Brand Management in Sports 1"
04:30-05:30 p.m.
S. Ludwig (Deloitte & Touche): Workshop "Best practice of Brand Management in Sports 2"
06:00-08:00 p.m., Auditorium 1
Official reception by W. Tokarski (President of the German Sport University)
Grand opening of the conference by H.-D. Horch (German Sport University)
Keynote by A.C.T. Smith (RMIT Melbourne)
Keynote B.O. Wahler (adidas AG)
from 20:00 p.m., Foyer - Welcome-Reception with Flying Buffet
Get in contact with other conference participants or revive old contacts with snacks and drinks
from 20:45 p.m. - Football match Sweden-Germany, live broadcasted from Sweden
Auditorium 1 - Sport Brand Management - State of the art (english)
B. Seguin (University of Ottawa)
M. Welling (Sportfive)
Sport+Markt Arena - Brand evaluation in sport
H. Woratschek & T. Ströbel (University of Bayreuth)
V. Elter (KPMG)
Auditorium 3 - CFP-Presentations (english)
M. Kurscheidt (German Sport University Cologne): Could branding help European basketball out of the strategic misery?
K. Hallmann (German Sport University Cologne): The image of women`s soccer in Germany and the world cup 2011 and its impact on interest in match attendance
T. Pawlowski (German Sport University Cologne): Should I stay or should I go? The impact of soccer clubs’ brand strength on stadium attendance in Germany
Auditorium 1 - Neuromarketing in Sport (english)
A. Bühler (MHMK Stuttgart) & G. Ellert (FH Macromedia Munich)
J. Königstorfer (University of Saarland)
M. Schilhaneck (Ledavi GmbH) & J. Falkenau (SPORT+MARKT AG)
SPORT+MARKT Arena - Clubs and athletes as brands in a globalized world (english)
A. Richelieu (University Laval)
W. Brecht (Interbrand)
Auditorium 3 - CFP-Presentations
M. Schade (University of Bremen): The brand image of professional sport club brands - an analysis under special consideration of brand personality
R. Roschmann & P. Ehnold (TU Chemnitz): Sound Branding - findings between the properly matching of club hymn and club image
M.-L. Klein & G. Mielke (University of Bochum): Independency or cooperation with mens' clubs? - different potentials of club types for the brandmanagement in women's team sport
Auditorium 1 - Practitioners presentations: Brandcommunication in sport
N.N. (Falke)
B. Vöking (EA Sports)
SPORT+MARKT Arena - The contribution of sport sponsoring to the brand equity
D. Woisetschläger (TU Dortmund)
J. Falkenau (SPORT+MARKT AG): Brand & Sport - Which contribution does sport sponsoring make towards implicit brand positioning?
Auditorium 3 - Destination branding through sport events (english)
H. Westerbeek (Victoria Universitiy of Technology)
Auditorium 1 - Workshop: Beko Basketball Bundesliga - Relaunch of a brand
J. Pommer (Beko Basketball Bundesliga)
M. Schade (University of Bremen)
J. Dreesen (deepblue sports)
SPORT+MARKT Arena - Corporate social responsibility in professional football (english)
P. Grasser (UEFA)
J. Kremer, S. Walzel (German Sport University Cologne) & G. Hovemann (University of Leipzig)
S. Ludwig (Deloitte & Touche)
Auditorium 3- CFP-Presentations
B. Römmelt & F. Daumann (University of Jena): Customer segmentation of stadium visitors of the 12th IAAF Athletics World Championship - implications for the management of the brand DLV
I. Schmidt & D. Schäfer (University of Basel): The value of sport events - measurement and consequences of brand value by orientation of the customers
D. Schaaf (German Sport University): Brand management in professional women's football - Considering the development of mediastrategic and productpolitical measures in the face of the FIFA World Cup 2011
Auditorium 1 - Panel discussion: Sport "Made in Germany" - Promise of a brand?
S. Althoff (Deutsche Telekom AG)
G. Anders (German Sport University)
D. Fitschen (DFB)
M. Vesper (DOSB)
I. Müller-Reinhardt
Get Together in "12. Mann" of the RheinEnergieStadium
07:30 p.m. - Reception of the graduate students
07:45 p.m. - Opening of the buffet
Auditorium 1 - Workshop: Brand management in sport clubs and federations
M. Schubert (German Sport University Cologne): Particularities of the brand politics in sport clubs and federations
U. Schmitz (DTB Service GmbH): The brand politics of the German Gymnastics federation
SPORT+MARKT Arena - Sport and social responsibility
Auditorium 3 - CFP-Presentations (english)
H. Dietl & C. Weingärtner (University of Zurich): The effect of professional football clubs' legal structure on sponsoring revenues
C. Witzlau (Ostfalia University for Applied Science): Impact of sponsorships regarding on-site spectator’s brand attention at sport events
D. Woisetschläger, M. Michaelis & M. Schnöring (TU Dortmund): Fan perceptions and sponsorships fit: An empirical examinitaion of fans and non-fans of the first and second German Football League
Auditorium 1 - Intercultural Aspects of Branding Sport Events (english)
H. Preuß (University of Mainz)
H. Palme (HP Management GmbH)
SPORT+MARKT Arena - Legal aspects concerning branding in sports (english)
J. Fesenmair (Bird & Bird)
Auditorium 3 - CFP-Präsentations
T. Schlesinger (Universitity of Bern): True passion - The influence of fan identity on sponsoring effects
H. Bauer, A. Edeling & S. Hattula (University of Mannheim): How former sponsoring engagement still influences todays buying decisions
P. Wicker (German Sport University): Determinants of the revenue from sponsors/advertising contracts from high performance athletes in Germany
Auditorium 1 - Commercialisation problems with the brand "Sport"
H.-D. Horch (German Sport University)
C. Seifert (Speaker of Initiative for High Performance Sport Germany)
Auditorium 3 - CFP-Präsentations (english)
C. Alfs (University of Mainz): The Perception of the 2010 Vancouver Winter Olympics in Germany – A Signaling Approach
D. Ellis (University of Ottawa): The Institutionalization of Olympic Brand Protection
L. Eskerud (University for Sport Science Norway): Event Branding in Sport: A Comparative Case Study of World Cup in Canada and Norway
Auditorium 1 - Formal bid farewell of Heinz-Dieter Horch
W. Tokarski (President of German Sport University)
B. Frey (University of Zurich): Motivation in sport and in science: Thoughts of an economist
H. Anheier (University of Heidelberg): The importance of sport foundations in a civilised community
G. Anders (German Sport University): Laudation
