The 7th German Conference for Sport Economics and Sport Management held from the 17th to the 19th of November 2010 will focus on „Brand Management in Sport‘‘. Legal, economical and management-related questions on brands in sport as well as brand management through sport will be looked at in detail from different perspectives during the Conference. The following topics are of particular interest:

• Brand Management in Sport - State-of-the-Art,
• Findings from Neuro-Marketing for the Brand Management in and through Sport,
• Cases of Best Practice of Branding Athletes, Sporting Clubs and Federations,
• Increasing Brand Equity by Sport Sponsorship,
• Sporting Events as a contribution to Destination Branding,
• The impacts of Corporate Social Responsibility on Brand Equity,
• Challenges and problems in Evaluating Sport Brands,
• The impacts of doping, corruption and other crisis in sport on Brand Equity,
• Intercultural Aspects in Sport Brand Management.